There are a lot of ways to make a commercial, but few strategies are better than "get a winking endorsement from the most buzzed-about television character on the planet."
With apologies to Don Draper (MARCH 25!), Bryan Cranston's appearance (presumably as Walter White) at the end of the promo for Apartment 23, AKA Don't Trust the B in Apartment 23, completely undid any negative impressions I took from the first 78 seconds.
Unfortunately it did not undo the negative impressions I took from the ridiculously stupid title. Move over, Cougar Town. There is a new sheriff in town.
While the chances of me watching the show are slim to none, my interest level definitely spiked with Cranston's cameo. The show itself looks, well, terrible. The talented Krysten Ritter (Jane on Breaking Bad) stars as a wild party girl who befriends Dreama Walker and teaches her how to live in the big city. Or something like that.
James Van Der Beek plays an exaggerated version of himself (ala Neil Patrick Harris in Harold & Kumar), which would normally make him a shoo-in for the Emmys.
"So I look at her and say 'Hey, what do you want from me? I'm James Van Der Beek!'"[Laughs]
Unfortunately for Mr. Van Der Beek, well, he?s James Van Der Beek, and if there's one person who can reverse the stream of goodwill from all his meme-related work, it's JVDB ("I'm James Van Der Beek," can only be the punch line of so many jokes).
While stars promoting projects for old cast mates isn't a new concept, the allusion to murdering that cast members' old character most certainly is. In an otherwise lackluster promo, ABC may have stolen a few loyal Breaking Bad viewers for at least an episode. Well, maybe until they read the title again.